Sunday, November 11, 2007

Cleaned Out At Blogworld

I am just returned from the BlogworldExpo in Las Vegas. This was the first official exhibition for Outbrain. Although I had many firsts at the show, one was getting cleaned out of business cards on the first day. So on the second day I made these make-shift cards by cutting up a word document from the hotel biz center. They were raw but the crowd actually loved them. I had many bloggers say they thought this kind of biz card was "cool" and that they wanted to make some for themselves. Getting cleaned out says much about the traffic of the show but I will add that the traffic was also very good from our perspective. I met so many cool bloggers who loved our rating widget and installed right from the booth. A big thanks to Rick Calvert, Patti, Dawn and others on the Blogworld team that made the show a success. It was very cool of Rick to walk the floor and shake hands with the exhibitors on day 2. Looking ahead to the next show, I would re-think the exhibitors' presentations on the presentation stage. None of the prezos had any people. Plus the prezos were scheduled during show sessions. Maybe next year, the selected prezos can be worked into the session schedule so attendees have a chance to attend. On our side, we will do much more prezo marketing before and during the show to drive attendees as well. That said I will be back in the Outbrain booth next year at Blogworld - this time with enough cards to go around.


jakncoke said...

How fabulous that you ran out of business cards. When the attendees get back to their offices and are going through a stck of look-alike cards, there will be yours - personally created and cut from Word :-) Very creative and maybe a clever way to may you more memoerable!!

John LoGioco said...

Thanks jakncoke - great name you have there! Yes I am sure some will remember me - but I do hope favorably :) thanks for the comment

Anonymous said...

Thanks for the post and the link John. I am really happy to hear how well BlogWorld went for you. Do you mind if I quote you on that? =p

Looking forward to having you back for an even bigger and better event next year. Hopefully you will run out of cards again 8).

Blog on!

John LoGioco said...

Sure Rick - quote as you see fit - as for next year, we will be there and I promise to have more cards - even if they are "custom made" just for bloggers! Good job on the event - thanks to you and the team for a great time!